Mimi Ikonn — entrepreneur, author and co-founder of Intelligent Change — has joined Simona Deifta for two conversations on Do Not Disturb: her latest Season 3 episode on choosing herself, and her original Season 1 conversation on divorce, family and rebuilding.
Episode One: The Courage to Choose Yourself (Season 3)
Motherhood, ambition, marriage, partnership, reinvention and building a life that feels aligned with who you are now.
Episode Two: Divorce, Family and Building Intelligent Change (Season 1)
Divorce, family, Intelligent Change, rebuilding identity and the private reality behind a public life changing shape.
What We Cover
Why Mimi walked away from a marriage and a business model that looked perfect from the outside
Building Intelligent Change and the Five Minute Journal from the ground up
Reinventing a relationship and a life around what actually feels aligned, not what looks successful
Motherhood, partnership and choosing yourself without blowing up everything you’ve built
About Mimi Ikonn
Mimi Ikonn is an entrepreneur and author best known as co-founder of Intelligent Change, the company behind The Five Minute Journal, which has sold well over a million copies worldwide. Before that, she built Luxy Hair into one of the most-watched hair and beauty brands on YouTube. Across her two conversations on Do Not Disturb, she speaks openly about motherhood, partnership, divorce and the work of rebuilding a life around what actually feels aligned.
Why This Conversation Matters
Most people meet Mimi through a finished product — a bestselling journal, a brand with millions of followers — not through what it cost to build it. What makes these two conversations worth hearing together is the gap between them: one is about the unraveling, the other about what she chose to build from it. Heard back to back, they read less like a success story and more like proof that choosing yourself rarely happens once.
New episodes of Do Not Disturb land every Wednesday, with the newsletter following every Monday — the conversations behind the conversations, sent straight to your inbox. Subscribe below so you never miss one.